Meet the Chill Team
Alexandra Simpson
Owner
Alex Simpson
Owner
Christopher Moore
Owner
Why we dove in
Alexandra, Alex, and Chris met at Eckerd College back in 2009. After graduation, the Alexes were stationed on Oahu, Hawai’i where Alex was a Chinook helicopter pilot for the Army and Alexandra worked in Hospitality Management. Chris remained in St. Pete to launch his career in Marine Science. After 6 years of being apart, the Alexes came home and the three friends started making moves to create a space of healing and strengthening in St. Pete.
Their first business together is HOTWORX St. Pete, a 24 hour infrared fitness studio where you exercise in infrared saunas, and is located right next door to Arctic Bath & Coffee. Members immediately started asking for ice baths to incorporate hot & cold exposure into their fitness and recovery routines, which began a discovery process for the owners to learn more about cold water therapy. They quickly came to appreciate the additional benefits of hypothermic conditioning and found a way to add warmth and connection by adding a coffee bar.
Within 6 short months after opening, the team expanded into the space next door to double the size of their new Cold Plunge Coffee House and accommodate their growing contrast therapy community. Alexandra, Alex, and Chris are excited to share this new concept with St. Pete and welcome you to take the plunge!